You might have just found the perfect company and career for you. Classic Journeys is a La Jolla-based adventure travel company that handcrafts trips of a lifetime. Founded in 1995, we’ve been named a World’s Best Tour Operator by Travel + Leisure magazine 12 years in a row. Join us as we immerse our guests into the history, culture, food and wine of the places and people we visit on our award-winning walking, culinary, family, river cruising and multisport vacations—as well as alumni and corporate incentive programs-- in 100 regions in 50 countries on six continents.
We are always interested in receiving resumes/CVs from individuals with knowledge and experience in the luxury travel industry. Please send a cover letter and your resume to us at email@example.com
DIGITAL MARKETING SPECIALIST
REQUIRED SKILLS AND KNOWLEDGE: • A good understanding of the cross-channel digital marketing landscape, including: email marketing, SEM/SEO, PPC, social media and Retargeting • Experience working with web analytic tools, including Google Analytics and Google Adwords • Experience working on an email platform • Strong analytical skills including the ability to segment data and report on marketing campaigns • A team-focused personality, able to effectively communicate with colleagues and represent the Classic Journeys brand well • Decision-making ability and sense of responsibility • Excellent written and verbal communication skills, with copywriting chops and experience meeting and speaking with internal managers • Demonstrates initiative and pro-active approach to problem-solving • Detail oriented with strong project-management skills • Creativity and a good eye for design. Photoshop and/or design experience a plus. • Basic HTML/CSS strongly preferred. • Experience using Salesforce or similar CRM • Experience with Excel (advanced) • Bachelor's degree plus 3-5 years of experience in marketing in an in-house or agency role. Travel industry experience a plus.
ROLES AND RESPONSIBILITIES:
• Assist in the development of marketing campaigns across channels • Create email HTML through existing templates in Salesforce Marketing Cloud • Develop creative assets using Canva and Photoshop • Write content for emails, blogs, website, itineraries in coordination with copy writer • Prepare and segment lists for digital and direct marketing campaigns • Manage social media pages and track performance • Interact with our digital marketing consultants on SEO, PPC and RTB campaigns • Review Google Analytics on our key performance metrics and prepare reports and recommendations on a weekly, monthly and quarterly basis • Assist with performance reports and quarterly plans, reports and ad hoc analysis as required • Coordinate prospecting efforts and provide data analysis of results (such as Facebook Lead Ads) • Assist with proofing and coordination of print projects • Update website and create landing pages Manage stock image library • Ad hoc marketing assignments as required
($50,000/year) + excellent benefits:
Medical Insurance Dental Insurance Vision Insurance Flexible Spending Accounts Profit Sharing Plan Employee Assistance Program Paid Holidays Office snacks PTO (112 hours per year) Travel Benefits LifeMart Merchant Discounts Company happy hours
Send your and resume to firstname.lastname@example.org
REQUIRED SKILLS AND KNOWLEDGE: • Assist in the development and execution of marketing calendars that align with company and departmental goals • Assist with website updates and daily website maintenance. • Prepare e-mailing lists for marketing letters, e-newsletters, catalogs and other promotional materials • Resizing photos for use in marketing materials and cataloging rights managed photos • Editing, proofing and updating website, itineraries, and marketing documents • Preparing reports and agendas for weekly marketing meetings and quarterly and annual reviews • Scheduling, compiling content, and preparing analytics reportsfor social media • Participating in meetings and follow ups with PR firm and external marketing vendors • Coordinate the development and publishing of blog postsConduct competitive and industry research
ROLES AND RESPONSIBILITIES: • Bachelor’s degree • 2+ years of relevant work experience in a professional setting • Good understanding of marketing principles and tools • Excellent writing skills • Must have exceptional organizational skills and the ability to multi-task and meet deadlines • Ability to communicate with colleagues regarding project status and team needs, anticipating the latter and making sure project goals are clearly defined and understood • Outstanding attention to detail • Strong PC skills including Microsoft Excel, Word, and Outlook; Microsoft Access knowledge is a plus • Excellent analytical and problem solving skills • Proven ability to work independently as a self-starter, as well as part of a small, cohesive office team • Prior experience with Salesforce, Salesforce marketing cloud or other email marketing platforms, blog development, Google analytics, and/or social media a plus. • Interest in the travel industry a plus.
Salary: $15.50-$17/hour + excellent benefits
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