Digital Marketing Specialist
 
Are you a skilled marketing professional? Do you enjoy developing and analyzing digital marketing campaigns across multiple platforms? As our Digital Marketing Specialist you will work with our team to develop digital marketing campaigns consistent with the Classic Journeys brand.
 
Required Skills And Knowledge

  • Experience using Salesforce or similar CRM
  • Experience working with web analytic tools, including Google Analytics and Google Adwords
  • Experience coding HTML and list segmentation for email campaigns (Campaigner, Exact Target. Etc.)
  • Strong analytical skills including the ability to segment data and report on marketing campaigns
  • A team-focused personality, able to effectively communicate with colleagues and represent the Classic Journeys brand well
  • Decision-making ability and sense of responsibility
  • Excellent communicator that is comfortable meeting and speaking with internal managers
  • A good understanding of Digital Marketing, including: SEO, PPC, Retargeting and Social Media
  • Demonstrates initiative and pro-active approach to problem-solving
  • Detail oriented with strong project-management skills
  • Experience with Excel (advanced)
  • Bachelor's degree plus a minimum of 2+ years of experience in marketing
 
Roles And Responsibilities
  • Prepare and segment lists for digital and direct marketing campaigns
  • Track, monitor and analyze performance of email marketing campaigns
  • Ensure all email campaigns are launched on agreed upon schedules, from briefing to setup, testing and sending via our email service provider
  • Responsible in supporting new ideas, templates and opportunities to build our email marketing activity outside of our weekly emails
  • Work with our team to develop materials and campaigns consistent with the Classic Journeys brand
  • Coordinate prospecting efforts and provide data analysis of results (such as Facebook Lead Ads)
  • Interact with our digital marketing consultants on SEO, PPC and RTB campaigns
  • Keep our digital vendors updated on new initiatives and campaigns
  • Proactively contribute ideas to increase traffic to the website and grow our customer database
  • Assist with performance reports and quarterly plans, reports and ad hoc analysis as required
  • Review Google Analytics on our key performance metrics and prepare reports and recommendations on a weekly, monthly and quarterly basis
 
In addition to competitive pay, we offer excellent benefits: medical, dental, vision, profit sharing plan. Send your cover letter, resume and salary history to careers@classicjourneys.com.
 

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